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Employment Branding
Almost every organization considers its company and product brands, yet many neglect to define and promote their employment brand. As the war for talent continues to escalate, forging and promoting a distinct employment brand can be the distinguishing factor that helps attract, retain and motivate the best recruits. Recruiting the best – by reaching and treating passive and active job candidates like valued sales prospects – can translate into significant productivity and competitive gains. |
"The Devon Group has been Claremont's agency of record for almost two years and during this time period we've moved from a privately held company to a publicly held company with over 800 employees. Given our changes, we've found The Devon Group to always be flexible and responsive to our public relations requirements. Plus, they provide strategic counsel that helps us position our company as well as insight into new promotional opportunities." -Krista Wald, Director of Marketing, Claremont Technology Group |