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Trade Show and Event Support
Event-driven marketing, such as trade shows, webinars and seminars, represent significant investments for most companies. The Devon Group works closely with clients to ensure that they maximize their participation and generate substantial lead flow. Our proven methodologies – which include pre-show direct mail, HTML mailers, presentation theatre, traffic-generating promotions, press conferences, press dinners and cocktail parties, as well as onsite media and analyst interviews – help our clients forge a powerful presence while standing “head and shoulders” above the other exhibitors. We also design and help to deliver educational webinars that attract record-breaking numbers of attendees (our current record is 2,400 on one webinar!), as well as city-by-city seminar series. |
"After writing an HR technology column for 19 years, every PR person in the industry has pitched me. When asked to recommend an agency, I always say Jeanne Achille of The Devon Group, who has represented the HR Technology Conference since it started." - Bill Kutik, |