PR Campaign Drives Commercial Adoption for Breakthrough Wireless Technology; Initial Focus on Industry Analysts Gives Rise to Media Interest

When there isn't a customer success story to share, is it possible to sustain media interest in a company or product? Absolutely! Often times, particularly with new technologies, the lag period between development, beta testing and customer trials requires an alternative creative approach to build brand awareness and secure media interest. Sustaining that interest - in some cases even over the period of several years - requires a strategic, comprehensive public relations outreach program to effectively communicate brand messages and keep the company top-of-mind for reporters and industry influencers. Read More

From Start Up Through IPO: Public Relations Campaign Helps Define Category

At the height of the dot-com era, a small software company in San Mateo, California needed to jump start sales of their newly developed e-commerce system. Online shopping was gaining momentum and retail establishments were in need of reliable Web-based applications to help them better manage customer data and increase revenue. Recognizing that public relations would offer the best value for their marketing dollars, this company turned to The Devon Group to help advance them from a small start up all the way up, through and beyond their initial public offering. Read More

Consistent and Frequent Market Messages Increase Brand Recognition and Generate New Business for HCM Systems Provider

As more and more vendors pepper the human capital management (HCM) systems landscape, establishing a unified, recognizable brand has become increasingly challenging. Wanting to distinctly distinguish themselves from their competition, a Massachusetts-based services provider leveraged public relations counsel to build better brand recognition and drive demand for their technology and outsourcing solutions from Human Resource (HR) professionals. These award-winning solutions have been embraced by millions of employees worldwide at more than 180 major corporations. While the business was experiencing slow but steady growth, senior executives needed a strong marketing communications plan to better highlight their solutions’ deep functionality and the organization’s breadth of industry experience to create momentum and generate new business. Read More