The Devon Group -

Today, marketing isn't about talking at your prospects and customers. It's about interacting with them. That's why we launched Devon Interactive. Devon Interactive takes marketing and public relations to the next level. Devon Interactive gives our clients the ability to reach their target audiences while gaining an understanding of what resonates best with them, which translates directly into sales and marketing results!

Interactive marketing programs don't necessarily have to mean the use of multiple vendors. The Devon Group's Interactive business unit offers a variety of integrated marketing communication services that can bring you closer to your economic buyers and key influencers. Our expert branding, design and technology offerings enable our clients to centralize their PR and marketing programs in one place with the vendor that knows them best – Devon.

Some examples of projects we've recently executed for clients include:

A thought leadership campaign that included the development of four Devon-written white papers and two podcasts. Each "offer" was communicated to the target audience using our HTML emailing services, with a link to a distinct landing page at the client's Web site. Within six weeks, our client had received more than 500 inquiries that resulted in 82 qualified leads – five of which are already in contract negotiation!
A ten-year old software company sought to rebrand itself with two goals: communicate its competitive differences in order to win new business when competing against much larger companies while reassuring its existing customers that they'll still be receiving the high-touch service experience they've come to expect. Within weeks, we designed a new logo, new collateral material, revised the company's Web site, redesigned two trade show booths (even designed their trade show giveaways!) and launched a quarterly HTML newsletter that goes to their existing customer base, as well as prospects. The links in the newsletter drive traffic to selected pages at their Web site that feature the latest news, product enhancements and product usage tips.
When travel and trade show budgets tightened for one of our clients, we designed a monthly Webinar program. Relying upon Devon Interactive's Webcasting infrastructure as well as our content development and expert marketing services, they've successfully brought their message to new markets and increased sales by double-digits in less than a year's time. Their Webcasts have become so popular they're averaging 400+ attendees per event!
When a software vendor was frustrated with their lack of Web traffic, they turned to the Devon Interactive team for counsel. By analyzing their existing search engine marketing programs – such as Google AdWords – we uncovered lots of additional opportunities to increase the number and length of Web visitors. Best of all, we saved them money!
A regional network security company's primary marketing vehicle consists of hotel-based seminars. Each one is carefully planned and promoted by The Devon Group. For their last seminar, we recommended improving the "look and feel" and distribution of their email invitation. The result? Double their regularly projected attendance and $90,000 in new business from the event.

So, whether you need a full-blown integrated marketing campaign, or prefer to contract individual projects, Devon Interactive is a ready, reliable resource. For more information on our interactive marketing services, please complete the form found here.