As the old saying goes: “Plan well before you take the journey. Remember the carpenter's rule: Measure twice, cut once.” In business, one can never underestimate the importance of preparation!

At The Devon Group, we’re passionate about preparation. Our custom research service is all about preparation, specifically beginning with the end goal in mind. For example, to help our customers prepare to unveil new products, launch a partner program or ease out of stealth mode into the public eye, our custom research programs research and report on the needs of economic buyers and the competitive terrain. Most recently, when one client wanted to revise its corporate and product messaging, we took them through a systematic custom research and messaging process and interviewed their executives, customers, and partners. Those findings were coupled with the latest industry and survey research and our team’s creativity, resulting in new taglines, a great elevator pitch, directory listings and brand promises to target audiences.

Our custom research team is also well known and respected by business, trade and broadcast press for their great surveys, which are specifically designed with news-pegs in mind. As a result, they’ve created coverage for our clients in major news venues, such as CNN, ABC, Bloomberg, USA Today, Wall Street Journal, Boston Globe, Washington Post and a wide variety of trade publications. We can source the right list, construct compelling survey questions, report on the results and create the news release and outreach program that pushes the conclusions to the right media outlets.

So, whether your research requirements range from a series of national focus groups to creating new messaging to a one-time “news hook” survey project to catapult your company into the limelight, The Devon Group can design and deliver the best mix of custom research-based services to help you “break ground” for your ideas.